Every time you search for a product, watch a video on Prime, or even just browse categories, Amazon is quietly taking notes. This information builds a detailed profile of your interests, which the company uses to personalize your experience. While those “because you viewed…” recommendations can be helpful, there are times when you might want a fresh start. Whether you’re planning a surprise gift, concerned about privacy, or simply tired of seeing the same suggestions, knowing how to delete history from Amazon is a useful skill.
Clearing your history gives you more control over your digital footprint on one of the world’s largest retailers. It can help reset your recommendations, making them feel new and relevant again. The process is straightforward, but it involves a few different types of history that you can manage independently.
A Guide to Your Amazon Activity
Before you start deleting, it helps to know what Amazon tracks. Your activity is generally split into a few key areas. Your browsing history includes all the items you’ve clicked on and viewed. Your search history is a log of every term you’ve ever entered into the Amazon search bar. Finally, your watch history on Prime Video influences the TV shows and movies it suggests to you. Managing each of these can significantly alter your Amazon experience.
How to Delete History from Amazon Step-by-Step
Let’s walk through the main process for clearing your browsing and search history on the Amazon website. First, log into your account and hover over “Account & Lists” in the top right. From the dropdown menu, select “Browsing History.” This will open a page showing all the items you’ve recently looked at. On this page, you’ll see an option to “Remove from view” under each item. If you want to clear everything, look for the “Manage history” button, where you’ll find the option to remove all items at once.
To delete your search history, the process is very similar. While still in your “Browsing History” section, look for a tab labeled “Search History.” Clicking on this will show you a list of your past searches, each with a “Delete” button next to it. You can remove individual searches or clear the entire list to give your search bar a clean slate.
Resetting Your Prime Video Recommendations
If your Prime Video suggestions are stuck on a show your kids watched or a genre you no longer enjoy, you can fix that too. Go to the Prime Video website and hover over your profile name. Select “Account & Settings” and then click on the “Watch History” tab. Here, you can remove specific episodes or movies, or use the “Clear all watch history” option for a complete reset. This tells the platform to stop using your past viewing to inform its future recommendations.
Taking a few minutes to manage your Amazon history is a simple yet powerful way to protect your privacy and refresh your entire shopping and entertainment experience. By clearing your browsing, search, and watch histories, you regain control and can enjoy a more tailored and relevant Amazon platform.
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