If you’ve ever found yourself scrolling endlessly through Amazon, unsure of the exact right search term to find what you need, you’re not alone. Online shopping can sometimes feel like a guessing game. Amazon introduced a new tool designed to change that experience, making it more like having a conversation with a helpful shopping assistant. This tool is called Rufus.
Rufus is an AI-powered shopping assistant trained on Amazon’s vast product catalog and information from across the web. It’s built right into the Amazon mobile app, ready to answer your questions and help you make more informed purchasing decisions without ever leaving the product hunt.
How Rufus Helps You Shop Smarter
Instead of typing short, simple keywords, you can ask Rufus complex questions in everyday language. For instance, if you’re looking for a new coffee maker, you could type a basic query like “best espresso machines for beginners.” But with Rufus, you can go further. You might ask, “What are the key differences between a Nespresso and a Keurig?” or “What should I look for in an espresso machine for a small kitchen?” Rufus will provide concise answers and then suggest relevant products for you to look at, all within the same chat window.
Finding Rufus in Your Amazon App
Using Rufus is straightforward. You’ll find the Rufus icon conveniently located in the search bar within the Amazon shopping app for iOS and Android. Just tap on the icon, and a chat window will open at the bottom of your screen. From there, you can start typing your questions. It’s designed to be a seamless part of your normal browsing, so you can easily switch between chatting with Rufus and scrolling through product pages it recommends.
Making the Most of Your Shopping Assistant
To get the best results from Rufus, think of it as a conversation. You can ask follow-up questions based on its responses to narrow down your search. It’s also great for comparison questions, like “what are the pros and cons of microfiber versus linen sheets?” or for finding gifts based on a person’s hobbies. The more specific you are with your questions, the more tailored and helpful Rufus’s product suggestions will be.
Rufus represents a shift towards a more interactive and guided way to shop online. By answering your specific questions and providing curated product picks, it aims to take the confusion out of finding the perfect item. Next time you’re shopping on your phone, try asking Rufus for a little help.
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