Finding a product that customers love and that sells consistently is the dream for anyone starting an Amazon business. It can feel like searching for a needle in a haystack, but with the right approach, you can systematically identify opportunities with a high chance of success. Knowing how to find best selling products on amazon is a fundamental skill that separates hopeful sellers from profitable ones.
The goal isn’t just to find any product that’s selling well; it’s to find a product that fits a specific set of criteria for a sustainable business. You want items with steady demand, manageable competition, and good profit potential. This process involves a mix of using Amazon’s own data and leveraging external tools to make informed decisions.
Start with Amazon’s Own Best Seller Lists
One of the easiest and most direct ways to see what’s popular is to browse Amazon’s Best Sellers page. This list is updated hourly and shows the top 100 products in any given category. Don’t just look at the overall top sellers; dig deep into subcategories. A product ranked #500 in Home & Kitchen might actually be #1 in the Cheese Grater subcategory, revealing a niche with strong demand. This is a fantastic, free way to get a feel for market trends and spot evergreen products that consistently perform well.
Using Tools to Analyze Product Opportunities
While the Best Sellers list shows you what is selling, it doesn’t tell you why or how competitive a market is. This is where product research tools become invaluable. Platforms like Helium 10, Jungle Scout, and Viral Launch provide data-driven insights that are difficult to gather manually. They can show you estimated monthly sales volume, average revenue, review counts, and keyword search volume. This data helps you assess whether a market is too saturated or if there’s a genuine opening for a new seller to compete effectively.
A Practical Guide on How to Find Best Selling Products on Amazon
Your research should follow a strategic framework. First, focus on products that are small and light to keep fulfillment fees low. Next, aim for a price point between $20 and $70 to ensure a healthy profit margin after all costs. Look for items with a steady or growing demand curve, avoiding fads that might disappear in a few months. Crucially, analyze the competition. If the top results for a product are all dominated by established brands with thousands of reviews, it might be a difficult market to enter. Instead, seek out niches where the top sellers have a manageable number of reviews, suggesting there’s room for a new, high-quality product.
Key Criteria for Your Final Product Selection
Before you commit, run your potential product through a final checklist. Ensure it is not overly complex or prone to breaking, as this can lead to returns and negative feedback. Check if there are any obvious legal or certification hurdles. Finally, think about your potential for improvement. Can you source a version with better materials, a unique color, or a useful bundle? Finding a problem with existing products and offering a solution is a powerful way to gain a competitive edge and win sales.
In summary, finding a winning product on Amazon is a research-intensive process that blends art and science. By starting with Amazon’s own data, utilizing specialized tools, and applying a consistent set of criteria for size, price, demand, and competition, you can confidently identify products that are not just best-sellers, but are the right fit for your business goals.
Leave a Reply