If you’re an active Amazon shopper, you’ve likely built a list of favorite brands and influencers whose recommendations you trust. Amazon’s social feature, often called “Following,” is designed to help you keep track of these accounts directly on the platform. It’s a fantastic way to personalize your shopping experience and see new product discoveries from people and companies you admire.
However, navigating the platform to locate who you follow or to find new people to follow isn’t always intuitive. Many users find themselves searching for a clear guide on how to find following on Amazon. Whether you want to check your current list or curate a new one, the process is straightforward once you know where to look. Let’s walk through the steps together.
A Simple Guide to How to Find Following on Amazon
The primary place to manage all the brands and influencers you follow is within the Amazon mobile app. Start by opening the app and tapping the person icon or “Account” button, usually found at the bottom right of the screen. This takes you to your account menu. From there, scroll down until you see the “Accounts & Lists” section. Tap on it, and then look for an option labeled “Following”. Tapping this will reveal the complete list of all the brands and creators you currently follow.
Why Building Your “Following” List is Helpful
Curating your Following list does more than just organize your interests. It actively tailors your Amazon homepage and search results. The products and posts from the accounts you follow will appear more prominently, giving you early access to new launches, exclusive deals, and genuine recommendations. It turns the vast Amazon marketplace into a more focused, personal shopping feed that reflects your unique style and needs.
Finding New Brands and Influencers to Follow
Wondering how to expand your list? When you visit a brand’s storefront on Amazon, look for a button that says “Follow” near the top of the page. Clicking it will instantly add them to your list. For influencers and content creators, you can often find their Amazon profile by searching their name or by visiting a direct link they share on social media. Once on their page, the same “Follow” button will be available to connect you with their future posts and curated product ideas.
In short, using the Following feature on Amazon is a simple yet powerful way to enhance your shopping. By checking your existing list in the account menu and actively following your favorite brands, you create a more relevant and enjoyable browsing experience that brings the products you love directly to you.