It’s hard to imagine a world without Amazon. With a quick click, you can have groceries, electronics, and even a car part delivered to your door. But this global giant, a company that seems to sell everything, had a surprisingly simple and focused beginning. Its origin story is a fascinating reminder that even the biggest journeys start with a single step.
Long before it became the “everything store,” Amazon was an idea born in a garage, centered on a single product category. The vision was ambitious, but the starting point was remarkably humble.
The Original Goal: Earth’s Biggest Bookstore
In 1994, Jeff Bezos left a lucrative Wall Street career to found Amazon. He officially incorporated the company in July 1994 and opened its virtual doors to the public in July 1995. Its original name was Cadabra, but that was quickly changed to Amazon.com. The initial mission wasn’t to sell everything. It was to become “Earth’s biggest bookstore.” The idea was revolutionary for the time—an online store that could offer a selection no physical bookstore could ever match.
Why Books Were the Perfect First Product
Bezos and his small team, working from a converted garage in Bellevue, Washington, chose books for several smart reasons. The global book market was enormous, making it a worthwhile industry to enter. More importantly, books are simple to list and ship; they are uniform products with a universal identifier (the ISBN). This made them ideal for an early e-commerce platform. They could build a massive, searchable catalog that was impossible for any brick-and-mortar store to compete with on sheer volume.
From Garage to Global Powerhouse
The first book ever sold on Amazon was “Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought” by Douglas Hofstadter. From that first sale, growth was explosive. Within the first two months, Amazon had sold books to people in all 50 U.S. states and over 45 countries. The focus was always on customer experience, with features like customer reviews and personalized recommendations, which were novel concepts at the time. This customer-centric approach, starting from a single product category, laid the foundation for everything that was to come.
Looking back, it’s clear that Amazon’s start as an online bookstore was a masterstroke. It provided a manageable yet sizable market to prove the concept of online retail. The lessons learned from selling millions of different book titles directly paved the way for the company to expand into music, movies, and eventually, the vast empire we know today. That simple beginning in a garage is a powerful testament to starting with a clear, focused idea.