Have you ever found yourself scrolling through Amazon and deciding to follow a favorite author, a brand you love, or an influencer whose recommendations you trust? It’s a great way to personalize your shopping experience and stay updated on new releases. But later, you might wonder, “Who exactly am I following?” It’s a common question, and thankfully, finding your list is a straightforward process.
Knowing who you follow can help you curate your Amazon feed, ensuring you see updates from people and brands that truly matter to you. It also allows you to clean up your list if your interests have changed over time. Let’s walk through the simple steps to see your following list.
Finding Your Followed Accounts on the Amazon Website
If you’re using a computer, start by going to the Amazon homepage and logging into your account. Look at the top right corner of the screen and click on Accounts & Lists. From the dropdown menu that appears, select Your Account. This will take you to your account dashboard. Scroll down until you find the Ordering and shopping preferences section. Here, you will see an option labeled Followed Authors, Brands, and Interests. Click on this to view your complete list.
Checking Who You Follow on the Amazon Mobile App
The process is just as easy on your phone. Open the Amazon app and tap the profile icon or the three-line menu button, usually at the bottom or top of the screen. From the menu, select Your Account. Scroll through your account options until you locate Personalized Content. Under this section, tap on Followed Authors, Brands, and Interests to see everyone you currently follow.
Managing the Accounts You Follow
Once you’ve accessed your list, you have full control. You can browse through all the authors, brands, and influencers you’ve chosen to follow over time. If you see an account you’re no longer interested in, you can easily unfollow them by clicking or tapping the Following button. This will immediately remove them from your list and stop their updates from appearing in your feed.
Taking a few minutes to review who you follow on Amazon is a simple way to ensure your shopping experience remains tailored to your current tastes. It keeps your feed relevant and can even help you rediscover a favorite brand you had forgotten about.